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DMARC adoption trends: Q3-Q4 2023
It's time for some more fun with data!How broadly has DMARC been adopted? It's a complex question and the answer is "it depends." Many good senders have already implemented it -- but based on Yahoo and...
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DMARC deep dive from M3AAWG
Hopefully you were able to attend the recent webinar with myself and LB Blair talking about DMARC and what senders need to know to be in compliance with the new DMARC requirements levied by Yahoo and...
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Don't double up on DMARC
Here's a new oops that I've observed a few times recently! In case you didn't know already, you can't have two DMARC records for your domain name. (I'm not talking about subdomains ... I'm talking...
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Spam Resource Spotlight: Alison Gootee
It's Friday! Why don't we have a little bit of fun today? Here's the first in a (maybe) regular series of me talking to interesting people about stuff. Fun stuff, boring stuff. Work stuff, silly stuff....
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Bonus: Email Service Provider and Newsletter Platform Yahoo / Google...
Here's a directory of many different email service provider (ESP) links to their various guides explaining what their clients have to do to be fully compliant with the new 2024 Yahoo / Google sender...
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Yahoo Mail/Gmail 2024 Easy Sender Compliance Guide
Here is everything you need to know (I think? I hope?) about how to comply with the new sender requirements announced by Google and Yahoo, applying to Gmail and Yahoo mail, coming into force in early...
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ICYMI: DMARC-Pocalypse Now Webinar
DMARC -- and specifically, DKIM and DMARC compliance with the new Gmail and Yahoo Mail Requirements -- these are a very hot topic for 2024! I've been talking about all of this quite a bit lately and I...
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AWeber Users: DKIM, DMARC, YAHOO, GMAIL & YOU
It's time for another Webinar Rewind! Recently I presented (alongside Jesse Kennedy) a live webinar specifically meant to help AWeber users get up to speed on the new sender requirements brought to us...
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Talking 2024 Gmail Sender Requirements with Neil Kumaran
With over nine years experience at Google, Neil Kumaran has worked across multiple teams, but always focused on things close to my heart – risk mitigation, security, safety and anti-abuse. It is thus...
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DELIVTERMS: VMC
Time to decode another deliverability acronym. Today, we're going to talk about VMC, which stands for "Verified Mark Certificate."A VMC is something that a domain owner will purchase to go along with...
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Bonus: DMARC Dictionary from dmarcian
Here's a link to DMARCian's DMARC Dictionary. Say that ten times fast! Then bookmark it, because it'll come in handy as you navigate this new world of DMARC. And don't forget to keep their DMARC...
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DMARC reporting: Run away from RUF
Reporting is an important part of DMARC. It provides valuable feedback from mailbox providers to help you identify any problems with authentication of your legitimate emails, and allows you to monitor...
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Bonus Webinar: Salesforce Pardot Deliverability 101
Salesforce Pardot (aka "Marketing Cloud Account Engagement") is a B2B-focused marketing automation tool meant to help companies nurture leads and build engaged email relationships with their...
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BIMI mailbox provider support in January 2024
Brand Indicators for Message Identification (BIMI) is an email spec that allows email senders to display a brand or company logo alongside email messages when displayed in different email applications...
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ISP Deliverability Guide: Gmail (Updated for 2024)
Google's Gmail might be the preeminent mailbox provider. Launched in 2004, Gmail has grown from the "new kid on the block" into one of the biggest hosts of individual email mailboxes in the world....
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BIMI/VMC adoption trends: Q3-Q4 2023
It all starts with a list of top domains. Top ten million, in this case. Of those top, around 12% of them have published a DMARC record. Of those, which ones have a BIMI record in place? That's what...
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Spamhaus blocking queries from Digital Ocean Cloud servers
As part of their continuing efforts to lock down unrestricted public access to their reputation data, Spamhaus has announced that as of February 14, 2024, they'll be blocking DNSBL queries made via...
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DELIVTERMS: DMARC
It's time to decode another deliverability acronym. Today, we're going to tackle DMARC, which stands for "Domain-based Message Authentication, Reporting and Conformance."It's a bit of a mouthful, but...
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Google Workspace shutting down LSA support
Just recently discovered in my own inbox: a notice from Google indicating that they're going to require OAuth access for third party applications connecting to "Gmail, Google Calendar, Contacts via...
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Webinar Rewind: Deliverability 101 for Klaviyo Users
I thought it would be fun to take a moment and look back at a prior webinar. This presentation that Tonya Gordon and I put together for Klaviyo users in early 2023 was one the most popular webinar I...
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