Salesforce Pardot (aka "Marketing Cloud Account Engagement") is a B2B-focused marketing automation tool meant to help companies nurture leads and build engaged email relationships with their subscribers. If you're a Pardot user and wondering how do I set myself up for deliverability success? And how do I know ongoing if I'm having deliverability challenges or not? Then this content is perfect for you. In this fifteen minute recorded webinar, I'll walk you through the deliverability basics when it comes to the Salesforce Pardot platform. Find the recording on Youtube or embedded below, and thanks for watching!
For ease of navigation, below I have included all of the different links I referenced in the recorded webinar. Happy surfing!
- Configure DKIM authentication in Pardot.
- "Warm up" your IP and domain in Pardot.
- More on 2024 Yahoo and Gmail sender requirements.
- Opt-in performs better.
- Should I use a purchased email list?
- Pardot Reporting
- GLockApps
- Focusing on engagement
- Identify and Suppress Unengaged Prospects
- Reduce Bot Click impact by using Pardot's Metrics Guard
- Automatically filtered activity in Pardot emails
- SalesforceBen: 3 Ways Pardot Protects Your Email Reports from Non-human Activity
- SalesforceBen: Identify Email Bot Clicks with Pardot Custom Redirects
- Bot Protection and Forms from Salesforce Support
Learn more about Pardot:
- Pardot Geeks
- The DRIP automation blog (SalesforceBen)
- Tips for Cleansing Your Account Engagement (Pardot) Database
Other Deliverability Blogs:
- Matthew Vernhout's Email Karma: https://emailkarma.net
- Laura Atkins, Word to the Wise: https://wordtothewise.com/blog/