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Cold leads? Shiver me timbers! And three points.
Lo! A different guy just popped up in my Linkedin feed to say that cold leads are cool, because they're not illegal. (I've heard it before.) And for a bonus, he wants to argue about whether or not cold...
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A quick and easy Black Friday / Cyber Monday sending tip
Preparation for the holiday send season -- is it too late? Yeah, might be. BFCM is upon us. It's too late to warm new IP addresses or domains, for example. However, there is one simple trick you can...
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Gmail: Status, Changes, and Challenges
There's no two ways about it -- it truly is getting trickier to deliver email to Gmail lately. There's a lot going on here -- from the recent past, to what's happening today, through to the very near...
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Guest Post: Cornucopia of Comms Coming Soon
Today's guest post is comes courtesy of Compliance and Deliverability Enablement expert Alison Gootee, who reminds us of the reason for the (email) season. Take it away, Alison!In the USA, at least,...
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Thanks
I'm not big on holidays but I will use this as an excuse to say THANK YOU to everyone who has written to me with positive feedback, kind words, job leads, consulting opportunities, chances to chat, and...
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Stuck in the middle with you: When shared domains are actively risky
What do you do when you're a newsletter publisher or marketing manager sending emails to your list and you run into deliverability trouble through no fault of your own? How do you even know? It's a...
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Gmail: New spam-related rejections and what you need to know
Gmail has very recently unveiled a series of new deferral/rejection messages. You'll want to familiarize yourself with the following Gmail rejection messages:421 4.7.28 Our system has detected an...
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Dead domains: Sparklight / Cable One
American broadband communications provider Sparklight, aka Cable One, provides service to 1.1 million residential and business customers across 24 states. However, as of July 14, 2022, they no longer...
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Mailchimp to shut down TinyLetter in 2024
Hey, people were freaking out five years ago about how Mailchimp was for sure going to shut down email newsletter service TinyLetter. It turns out that the concern was prescient, though just a bit...
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It begins: Google retiring inactive accounts
Google first warned earlier this year that they're going to retire accounts that haven't been accessed at all in the past two years. This affects Gmail accounts -- if nobody's home, no emails have been...
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Ken Magill's back, and he's got a story to tell: His own
From 1997-2016, Ken Magill covered the wild and woolly happenings of online marketing (and email marketing) from its nearly nascent beginnings through to the world-changing behemoth it would become....
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Salesforce Marketing Cloud: Email validation, IP strategy
Just a quick post for today, with a couple of random bits of Salesforce Marketing Cloud (aka ExactTarget) info. These have been sitting in my notes for a while, and since I've got nothing else...
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Come and get a free att.net email account!
Did you know? You can sign up for a free att.net email account right this very second! And it'll cost you nothing at all! I signed up for one myself, and it was a perfectly fine and easy process.Why...
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Is Google Postmaster Tools secure?
GPT -- Google Postmaster Tools (or Gmail Postmaster Tools) is a truly handy thing for email senders, especially email marketers who need data and deliverability monitoring. It is a reputation dashboard...
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Gmail: new spam filter update featuring RETVec
Wow! This is pretty cool. Ron Amadeo from ARS Technica reports on a significant, AI-based spam filter update at Gmail. Gmail can now understand "adversarial text manipulations" using a new mechanism...
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Now Hiring: Mailchimp
Mailchimp (now owned by Intuit) is hiring! You know who they are, the email marketing platform based in Atlanta and used all over the world to serve up newsletters and email marketing, used by many...
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Fun with small data: my own list broken down by mailbox provider
Sometimes I've got big data to share, and sometimes I don't. Since I don't have big data today, I thought it would be fun to pause and take a look at a small bit-o-data to see what we all can learn...
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Brian Krebs on the new ICANN Registration Data Request Service process
Brian Krebs has a grand writeup on the new ICANN thingy (technical term) meant to help folks standardize requests for access to WHOIS data via a new "Registration Data Request Service" process. I'll...
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Comparing ESP/Newsletter Sender Free Tier Info
Wondering what the different restrictions and limits are on the free tier level available from various SMB-focused email service providers (ESPs) and newsletter tools? I was, too! Thankfully,...
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Validity to restrict access to reputation data via DNS
Validity (and before that, Return Path) has long offered access to various bits of reputation data to email users via DNS, primarily utilized via a particular SpamAssassin plugin. Checks include...
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