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On DMARC Adoption in Manufacturing and Retail

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It's byline time! Thank you to both Manufacturing.net and Total Retail for giving me the opportunity to talk to their audiences about DMARC adoption rates and the real-world challenges companies face when trying to secure their email domains against the threats posed by email spoofing and phishing.
  • In manufacturing, there's still a big gap between awareness and enforcement when it comes to DMARC. I explore what’s holding the industry back and what it'll take to get more domains to p=reject in this piece: Shoring Up Digital Trust in Manufacturing
  • Over in retail, things get messy thanks to multiple domains, legacy systems, and complex martech stacks that create serious barriers to adopting email authentication best practices. I break it down here: Protecting the Inbox: Email Authentication Lessons for Retail
Both articles pull from Valimail’s larger "State of DMARC" report I compiled earlier this year, which includes data across a dozen different industries. Wondering how your sector compares? Download the full 2025 report here.

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